How Does the SEO Audit Process Work?
The SEO audit process can be a bit overwhelming at first. So many questions! What should I do first? Do I need to hire someone to help me figure it out?
How much will this cost me? These are just some of the things you might be thinking about when you set off on your journey into an SEO audit.
Before we talk about the actual steps, let’s answer these common questions that come up during the process.
What is an SEO Audit?
An SEO audit is an evaluation of your website’s health. Think about it like visiting the doctor to see if everything looks healthy and there are any concerns that need to be addressed.
It’s important for everyone who has a website to do this, but especially businesses that want their site to appear in search engine results.
You don’t go to Google or Bing with questions unless you’re looking for something specific, right? People use these sites because they have content designed around certain topics or keywords.
A website audit ultimately makes sure that your site is able to be browsed on the web.
Why is an SEO Audit Important?
An SEO audit ensures that your website is optimized for search engines. It also helps you understand how users interact with the site and what they expect from it.
If you’re a business, an SEO audit will help show if your website is able to bring in leads or sales. If not, then it’s time to start making changes!
What Can You Expect During an SEO Audit?
Navigating an SEO audit isn’t a difficult process. In fact, it’s a data-driven step-by-step process for finding out what’s wrong with your website.
SEO audit
Here are the steps of an ordinary website audit:
Step #1: Discover Internal and External Link-Building Opportunities
The first step of an SEO audit is to look at how many internal and external links your website has.
Links are a big part of the ranking process because search engines like Google use them as votes for whether or not they should rank sites higher on their SERPs (Search Engine Results Pages).
Step #2: Determine How Mobile-Friendly Your Website Is
One thing that can hurt you in rankings is if it’s not optimized for mobile devices. That means making sure there aren’t too many issues with loading speeds, size, etc. It might be time to make some changes!
These are just two steps of the optimization process but every site will require more information depending on what type of business you have and who your audience is.
Step #3: Identify Weak Content and Remove It
One of the main aspects that an SEO audit looks at is your website’s content. Are you providing value to your users? What can be improved?
One way to improve this is by removing any weak or duplicate content from your site. This will help make sure that only the best and most valuable content is being seen by visitors and search engines alike.
Step #4: Audit Your Website’s Technical Structure
The technical structure of a website includes all of the coding, design, and functionality elements that are used to create it.
An SEO audit will look at how these things are impacting your website’s ability to rank well on search engines.
Are there any crawl errors? Answering these questions is vital to improving your site’s SEO.
Ready to Get Started?
As you can see, an SEO audit is a simple and important process for making sure your website ranks better online. Contact us today to speak to a member of our team if you need an SEO audit for your website.
