Articles & Blog Posts
Phil Reinhardt
Welcome to the blog — a space built for business owners, entrepreneurs, and creatives who want their websites and marketing to actually work for them. Here, Phil shares practical strategies drawn from real-world experience in web design, SEO, and digital marketing.
Each post is crafted to break down complex online tactics into simple, actionable steps you can put into play right away. You’ll find insights on everything from optimizing your site for search engines, to sharpening your brand’s message, to keeping your online presence secure and performing at its best.
No jargon, no fluff — just straight talk and smart ideas designed to help you grow. Whether you’re revamping your website, looking for ways to attract more clients, or ready to fine-tune your digital strategy, this blog is your roadmap to building a stronger, smarter, and more profitable online presence.
Articles & Blog Posts
Phil Reinhardt
Welcome to the blog — a space built for business owners, entrepreneurs, and creatives who want their websites and marketing to actually work for them. Here, Phil shares practical strategies drawn from real-world experience in web design, SEO, and digital marketing.
Each post is crafted to break down complex online tactics into simple, actionable steps you can put into play right away. You’ll find insights on everything from optimizing your site for search engines, to sharpening your brand’s message, to keeping your online presence secure and performing at its best.
No jargon, no fluff — just straight talk and smart ideas designed to help you grow. Whether you’re revamping your website, looking for ways to attract more clients, or ready to fine-tune your digital strategy, this blog is your roadmap to building a stronger, smarter, and more profitable online presence..
AI Search Algorithms in 2025
AI Search Algorithms in 2025: What You Need to Know The world of search engine optimization has always evolved alongside Google’s algorithm updates, but in 2025, artificial intelligence or AI search algorithms is steering the ship. Traditional ranking factors like...
What is a Marketing Funnel?
What is a Marketing Funnel? The marketing funnel is a model that helps businesses understand how customers move from being unaware of a product or service to becoming loyal customers. The funnel is divided into different stages that a customer goes through before...
What is Keyword Cannibalization?
What is Keyword Cannibalization? But what happens when those keywords start to compete against each other and hinder your website's performance? This is where keyword cannibalization comes into play. In this article, we'll explore what keyword cannibalization is...
How Much Should SEO Cost in 2023?
How Much Should SEO Cost in 2023? As a business owner, you want to get the most out of your marketing budget. Search engine optimization (SEO) is a powerful tool that can help you reach your target audience and increase your online visibility. But how much does SEO...
How to Create Topic Clusters for SEO
How to Create Topic Clusters for SEO In today's digital world, SEO has become an essential component of any successful online marketing strategy. One of the most effective ways to improve your website's search engine rankings is through the use of topic clusters. A...
Top Questions to Ask When Hiring a Website Design Company
Top Questions to Ask When Hiring a Website Design Company Hiring a website design company is an important decision that can impact the success of your business. Your website is often the first impression your potential customers have of your brand, and it's crucial...
Top Website Design Trends in 2023
Top Website Design Trends in 2023 In this article, we will explore the top website design trends to watch for in 2023, from minimalist design to voice user interface (VUI) and chatbots. As we approach the year 2023, it is clear that the world of website design is...
Pros & Cons of Using Website Templates for Your Professional Speaker Website
Pros & Cons of Using Website Templates for Your Professional Speaker Website Creating a website for your professional speaking services can be overwhelming, but using website templates is a great way to make the process easier. Website templates provide you...
The Impact of AI Technology on Web Design
The Impact of AI Technology on Web Design The advances in artificial intelligence or AI technology have completely revolutionized the web design and development industry. By leveraging AI algorithms, developers are now able to create websites with more efficient...
How to Choose Your Color Palette in Web Design
How to Choose Your Color Palette in Web Design When it comes to web design, color plays a vital role in creating the desired look and feel of your website. Choosing the right color palette can be a daunting task, especially for those new to web design. This article...
How to Design a Website with Typography design in Mind
How to Design a Website with Typography design in Mind Typography is an integral part of web design, and it can have a dramatic impact on how your website looks and performs. By understanding the basics of typography and incorporating them into your design, you can...
How to Create a Well-Designed Website Footer
How to Create a Well-Designed Website Footer Creating a website footer is an essential task for any web designer. It serves as the last impression visitors have of your website, and can be the difference between an effective site and one that leaves potential...
Top Legal Marketing Trends for 2023
Top Legal Marketing Trends for 2023 The legal industry is constantly evolving and it is important that lawyers stay informed on the latest marketing trends in order to maximize their success. In this article, we'll explore the top legal marketing trends that are...
How to Select and Optimize Images for Your Website
How to Select and Optimize Images for Your Website Creating effective visuals is essential to the success of any website. Optimize Images can help draw in visitors, convey information quickly and easily, and add an extra layer of interest to a page or article. But...
How to Find Affordable Website Hosting for Your Site
How to Find Affordable Website Hosting for Your Site Finding affordable website hosting for your site doesn't have to be a daunting or expensive task. With the right knowledge and resources, you can easily find a hosting plan that fits your needs and budget. This...
Top Actionable Steps to Improve Local SEO
Top Actionable Steps to Improve Local SEO Local SEO is a powerful strategy for businesses looking to increase their visibility in search engine results pages (SERPs) and draw more customers from their local area. By optimizing for local search, your business can...
What are the Most Common SEO Scams?
What are the Most Common SEO Scams? In this article, we will take a look at some of the most common SEO scams out there and how to protect yourself from them. We will also provide helpful tips on identifying and avoiding fraudsters in the future. Search engine...
What is Link Relevance in SEO?
What is Link Relevance in SEO? Link relevance is an important factor to consider when optimizing a website for search engine optimization (SEO). It refers to the relationship between individual web pages within a website and how they are linked together. This...
What is a Good Keyword Density for SEO?
What is a Good Keyword Density for SEO? When it comes to optimizing a website for search engine optimization (SEO), one of the most important factors considered is keyword density. Keyword density is a measure of how many times a particular keyword appears in...
How to Create Content that Matches Search Intent
How to Create Content that Matches Search Intent The world of search engine optimization (SEO) is constantly evolving, and one of the most important concepts to understand today is “search intent. Search intent defines why someone searches for something, providing...
Google Analytics Best Practices in 2023
Google Analytics Best Practices in 2023 Google Analytics is an invaluable tool for digital marketers, enabling them to measure the performance of their websites, campaigns, and audiences. In this article, we will be exploring some of the best practices when it...
What are the Worst Outcomes of an SEO Campaign?
What are the Worst Outcomes of an SEO Campaign? In today's digital age, successful search engine optimization SEO campaign are essential for businesses looking to reach their target audience and build an online presence. However, not all SEO campaigns are...
What’s the Difference Between Local and National SEO?
What’s the Difference Between Local and National SEO? It's essential that businesses understand the differences between local and national SEO. The digital landscape is constantly evolving, and it can be difficult to keep up with the latest trends. It’s important...
Is Guest Blogging Dead in 2023?
Is Guest Blogging Dead in 2023? In the world of digital media, guest blogging has been a popular way for content creators to reach new audiences and gain recognition. But with the ever-changing landscape of SEO strategies, is there still room for guest blogging in...
How to Promote Brand New Website
How to Promote Brand New Website Creating a website is an exciting endeavor, but without any existing visitors, it can be difficult to know where to start when it comes to promotion. In this article, we’ll discuss some of the most effective ways to promote brand...
Top Reasons Why Professional Speakers Should Utilize Video in 2023
Top Reasons Why Professional Speakers Should Utilize Video in 2023 As the world slowly emerges from the pandemic of 2020 and 2021, many people are looking for new ways to interact in the professional sphere. Among these strategies is video technology - an...
How to Create a Content Cluster for an Affiliate Website
How to Create a Content Cluster for an Affiliate Website Content clustering is an effective way to create content for an affiliate website. It involves grouping related topics and content ideas into clusters, which makes it easier to organize, find, and optimize...
How to Fix Duplicate Content Issues in 2023
How to Fix Duplicate Content Issues in 2023 As search engines become more sophisticated and the way we consume content continues to evolve, duplicate content issues are becoming increasingly common. It's important to take steps now to ensure that your website's...
How SEO and Video Can Work Together in 2023
How SEO and Video Can Work Together in 2023 This article will explore the ways in which SEO and video can work together in 2023 to help maximize success. It will discuss current trends in search engine optimization (SEO) and its impact on video content as well as...
Top Local SEO Strategies in 2023
Top Local SEO Strategies in 2023 As businesses increasingly rely on digital strategies to reach their customers, local search engine optimization (SEO) has become essential to any modern marketing plan. Local SEO is the practice of optimizing a website and its...