3 Effective Inbound Linking Tips to Boost Your Site’s SEO Ranking
Inbound linking are a key component of search engine optimization. This is because Google and other search engines use them to determine how relevant your website is to its users.
They also help you rank better on their results pages!
In this article, we will discuss three tips that will help you improve your site’s SEO ranking by attracting high-quality inbound links.
1. Link Back to Resource Articles on Your Website
When you write an article, include links to other articles on your website that are related to the topic of your article.
This will help keep readers on your site and allow them to explore more of what you have to offer. It also tells Google and other search engines that your website is a valuable resource for information on the topic.
Be sure to use keyword-rich anchor text for these links, as this will help improve your site’s SEO ranking.
For example, if you wrote an article about dog food, you could link back to some of the following articles on your website:
- The Best Dog Food Brands
- How Much Should I Feed My Dog?
- Homemade Dog Food Recipes
The more relevant your inbound links are, the better your content will perform.
2. Don’t Spam Keywords in Your Anchor Text
Google is cracking down harder than ever on websites that use spammy anchor text to link back to their site.
This includes using links with keywords in them, but not naturally linking within the content of your article or website.
For example, if you were promoting a weight loss product and wanted to include an outbound link in your article about losing belly fat, don’t just say something like “Click here for great tips on how to lose belly fat!”
Such links are considered unnatural by Google’s Search Quality Raters. Instead, try saying something more natural such as:
“If you’re struggling with stubborn abdominal weight gain, it may be time for a change! Check out this blog post about easy ways to lose belly fat .”
3. Don’t Be Afraid to Add as Many Inbound Links if Your Create Tons of Content
Adding inbound links to relevant articles on your site isn’t just limited to one article.
If you are creating tons of content, it’s okay (and sometimes even encouraged) to add links back to other pieces that relate to the topic at hand. This shows Google and other search engines that your website is a valuable resource for information related to this topic.
When linking within an entire section or category of similar blog posts, make sure you use anchor text with keywords included when appropriate! For example:
“Check out these other helpful resources about how I increased my traffic by 47%!”
This will tell Google what each link is about without having them go directly from your webpage into another page where there might be no reference to the keyword you’re targeting.
When adding links to your website, it’s important to make sure they are high-quality and relevant to the topic at hand.
Ready to Get Started?
As you can see, inbound linking is a highly important strategy for creating quality content that abides by Google’s standards. To learn more about how we can help, contact us today to speak to a member of our team.