What are Google’s Most Influential Ranking Factors
Google is the most popular search engine in the world. It has over 3 billion searches per day, and there are 1.5 billion websites indexed by Google’s indexing system.
With this much traffic on a daily basis, it’s no wonder that many businesses want to rank highly for certain keywords so they can generate more web traffic to their site and increase revenue.
This article will discuss what Google considers when ranking websites, or ranking factors, for specific keywords or phrases.
Google Loves Back links, one of the higher ranking factors
Back links are links from other websites. If you can get a back link (or several) on high-quality sites, your site will be more likely to climb up the rankings since it is attracting an authority website’s link juice.
Google looks for quality and relevant content in its searches. People often think that if they just create enough keyword-rich pages, Google will reward them with higher rankings because of their relevance score or page rank. This isn’t true at all!
To properly optimize each individual page of your website so that Google sees it as relevant to specific keywords, you need to ensure there are sufficient internal linking opportunities within the text itself between words that correlate directly related concepts together.
A ranking factors is, Google Values User Experience (UX)
Google also takes into account how users interact with your website. If they bounce back immediately after landing on your page, this is a signal to Google that your site isn’t providing what the user was looking for. In turn, this will cause your ranking to drop.
On the other hand, if users stay on your website for an extended period of time and explore all its pages, then Google interprets this as a sign that you have great and relevant content on your site that people want to consume. As a result, you’ll see an increase in rankings over time!
Make sure you are constantly testing different elements of your website (including design, layout, and calls-to-action to see how they impact user experience so you can make the necessary changes).
Google Looks at Social Signals
Google also looks at how active you are on social media. The more shares and likes your content receives, the more likely it is to rank higher in Google search results.
Make sure you’re sharing your best content on Twitter, Facebook, LinkedIn, and any other social media platforms where your audience is active. You can also use tools like Hootsuite to help automate this process for you!
Another one of the ranking factors is, Google Considers Website Age
The age of a website is another ranking signal that Google takes into account when determining where to place a site in its search engine results pages (SERPs). In general, the older a is, the higher it will be ranked.
This is because Google trusts older websites more and assumes that they have had more time to build up their authority. However, this doesn’t mean you can’t rank a new website if you have great content! You’ll just need to work harder to get those back links and social shares.
Ready to Get Started?
As you can see, there are several factors Google looks to when ranking websites. To learn more about how we can help, contact us today for more information.