3 Critical Landing Page Mistakes Everyone Makes
When it comes to online marketing, your landing page is one of the most important pieces of the puzzle. Make sure you avoid these common landing page mistakes. This is your opportunity to convince potential customers that they should do business with you.
If you make any of these three critical mistakes, you’ll likely lose out on a lot of sales. In this article, we’ll take a look at some common mistakes that people make on their landing pages, and we’ll discuss how to avoid them.
1. You Have Too Many Conversion Goals
When you’re creating a landing page, it’s important to have a single, clear conversion goal. Your page should be designed to encourage visitors to take a specific action, such as signing up for your newsletter or buying a product.
If you try to accomplish too many things with your landing page, you’ll only end up confusing visitors and reducing your conversion rate.
To avoid this mistake, make sure that your landing page is focused on a single conversion goal. Then, design your page in a way that makes it easy for visitors to take the desired action.
For example, if you want people to sign up for your newsletter, include a prominently placed form that they can fill out. Don’t try to sell them on your products at the same time.
2. Using Super-Long Landing Page Forms
Another common mistake that people make is using overly long and complicated forms on their landing pages.
If you’re asking visitors to fill out a form, keep it short and sweet. The longer your form is, the less likely people are to complete it.
In general, you should only ask for the bare minimum amount of information that you need. If you can get away with just an email address, that’s ideal.
And if you need more information than that, consider breaking up your form into multiple steps. This will make it seem less daunting to potential customers.
Landing Page Mistakes
3. Ignoring Mobile Users
In today’s world, it’s critical to design your website and landing pages with mobile users in mind.
More and more people are using their smartphones and tablets to browse the web, so if your site isn’t optimized for these devices, you’re missing out on a lot of potential traffic and sales.
To make sure your site is mobile-friendly, start by using a responsive theme or template. This will ensure that your site looks great on all screen sizes. Then, test out your pages on different devices to see how they look and make sure they’re easy to use.
Don’t forget about things like clickable buttons and links, which can be difficult to select on a small screen. And finally, make sure your page loads quickly on mobile devices. No one wants to wait around for a slow website to load.
Need Help Developing a Killer Landing Page?
If you’re having trouble creating a high-converting landing page, we can help. Our team of experts knows what it takes to create a page that will get results. Contact us today to learn more about our services and how we can help you take your business to the next level.
