3 Local SEO Fundamentals to Master in 2022
Local SEO is always changing and evolving. In order to stay ahead of the curve, you need to be constantly learning new techniques and strategies. That being said, there are some fundamental aspects of SEO that will always be important.
In this article, we will discuss three things that you need to focus on in order to improve your Local SEO strategy and rank higher in search engines. Keep these tips in mind as you move into 2022.
1. Continue to Grab Local SEO Citations
One way to improve your local SEO is to make sure you are getting listed in as many online directories as possible. This helps search engines verify your business and improves your chances of ranking higher in search results.
Make sure you claim your business listings on popular platforms like Google My Business and Yelp. You should also get listed in industry-specific directories. For example, if you’re a restaurant, you should list your business on sites like Zomato and TripAdvisor.
Getting quality citations can be time-consuming, but it’s worth the effort. Include all the important details about your business, such as your NAP (name, address, phone number), website URL, opening hours, etc.
2. Collect and Respond to as Many Reviews as Possible
Another way to improve your local SEO is by collecting customer reviews and responding to them. Google uses customer reviews as one of the factors in its ranking algorithm, so it’s important to make sure you have a steady stream of positive reviews.
The best way to get reviews is to simply ask your customers. You can do this via email, social media, or even in person. Make it easy for them to leave a review by providing a link to your business listing on popular review sites.
It’s also important that you respond to all your reviews, both positive and negative. This shows potential customers that you value feedback and are willing to make changes based on what they have to say.
When responding to negative reviews, always be professional and try to resolve the issue. This will show other potential customers that you’re committed to providing a good experience.
Positive reviews can also be used to your advantage. You can share them on social media or use them as testimonials on your website.
3. Perfect Your Internal Linking Structure
One of the most important aspects of SEO is your website’s link structure. This refers to the way in which pages on your site are linked to each other.
A good linking structure is important because it helps search engines crawl your site more efficiently. It also helps improve your website’s architecture, making it easier for users to navigate.
There are a few things you can do to perfect your internal linking structure. First, make sure all your links are working and that there are no broken links on your site. Second, use keyword-rich anchor text when linking to other pages on your site. And finally, don’t overdo it with the links. Too many links can actually hurt your SEO.
Need Help With Local SEO?
If you’re struggling to improve your local SEO, we can help. We are a full-service digital marketing agency that specializes in SEO. Contact us today to learn more about our services and how we can help you rank higher in search engines.