4 Important Tips for Creating a Killer Link Building Strategy
Coming up with a link building strategy is an important aspect of SEO. It’s often the process that will determine which sites rank higher than others in search engine results pages (SERPS).
One might think that link building is something you can do without, but this couldn’t be further from the truth.
The more links you have pointing to your site, the better chance it has at ranking high on SERPS and generating traffic for your business. This article discusses four tips for developing a killer link-building strategy.
1. Create a Personalized Email Outreach Pitch – one of the easier link build strategy options
Instead of using a generic email template to reach out to potential link partners, you should try creating personalized emails.
Personalized outreach pitches show that you’re serious about getting your site linked up and ranked higher in search results pages. It also shows that you’ve done the proper research on the person or company receiving your pitch.
Include relevant information from their website when reaching out to them by email. Even if this isn’t possible due to privacy settings, make sure you include something they want or need, such as a free SEO analysis report for one of their competitors (or themselves).
This will ensure they at least open the email instead of immediately deleting it because there’s no reason for them to keep reading. Believe it or not, this is a great link building strategy.
2. Use an Email Lookup Tool – this link building strategy is rarely used, but very powerful
If you want to create personalized email outreach pitches, but don’t have the time or resources required for this task, use an email lookup tool.
There are free and paid tools available that allow you to look up any person’s contact information with just a few clicks of your mouse.
You can then add these contacts into an autoresponder sequence that sends them automated emails when triggered by certain events (i.e., when they open their email).
The goal is personalization throughout everything you do in order to build relationships faster than ever before.
Link Build Strategy
3. Create Long-Form Content That Ranks High in SERPs
Creating long-form content is another great way to build links (or a very good link building strategy). This is one of t he best link building strategy items you can do!
This content should be more than just a blog post – it needs to provide value that other sites want, such as an ebook or free tool of some sort.
By providing good information for others (and not trying to sell them on something), you’re increasing your chances of getting high rankings and generating traffic from search engine results pages (SERPS).
Once this happens, people will start linking back to the resource you created because they feel it’s beneficial enough for their website visitors. That means there’s also potential here for organic backlinks which can increase page rank even more.
4. Offer a Backlink in Exchange for a Broken Link
When you identify a broken link on someone else’s site, offer to replace it with one of your own.
This is an effective way for getting high rankings and backlinks because it requires no direct effort from the other person or business involved.
And since you’re giving something out there in exchange, this can help build goodwill between yourself and that website – especially if they have a large following or are well-known within their industry.
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Are you interested in starting a productive link building strategy for your business? If so, contact us today to learn more about how we can help.
