3 Signs Your PPC Campaign is Failing
PPC campaigns are a great way to get your business in front of potential customers who are actively looking for the product or service you offer.
However, if you aren’t monitoring your campaign on a regular basis, it can be easy to let things slip and before you know it, your PPC campaign is failing. Here are three signs that might indicate that this has happened.
1. You’re Spending Too Much Money on Your Campaign
It’s easy to throw money at your campaign when you first start out, but if the cost of acquiring traffic is much more than it should be, this could indicate that something has gone wrong.
For example, maybe there are problems with landing pages leading people away from your website, or perhaps conversion rates are too low (i.e., not enough people clicking on ads and landing page visitors aren’t doing what they’re supposed to do).
Whatever the reason may be for high costs per click or conversions that don’t meet expectations, these issues need to be addressed before spending can continue.
Without addressing them first, increasing the budget will only compound existing problems further.
2. Your Conversion Rate is Too Low
Conversion rates in general are a good indicator of the overall performance of your campaign.
If you have great ads that drive traffic to relevant landing pages, but few people actually convert, this is another sign that something may be wrong with your PPC campaign.
You should always track conversion rate separately for each keyword and ad group so if one has an abnormally low number compared to others it stands out as not performing properly.
For example, let’s say we’re running a PPC campaign for organic apples (i.e., no paid search involved) where we want visitors to click on our ad and then buy our product after they land on the website.
If only half of all visitors who see our advertisement end up buying our product, that’s a sign that something might be wrong with our campaign.
It could be the landing page isn’t relevant to the ad or homepage visitors are being directed elsewhere.
3. You’ve Created too Many Ads
Creating too many ads is another common problem with a PPC campaign.
When you first start out, it’s easy to create new ad groups and upload several different ads for each group in order to test the market (i.e., see which ones resonate most).
However, if you end up with dozens of different campaigns that all have various types of ads running within them, this can lead to a cluttered campaign with disjointed messaging.
It also makes it hard to track conversions because everything gets diluted across so many sources instead of being grouped together by specific keywords or landing pages.
Ready to Improve Your PPC Campaign?
These three signs point to a failing PPC campaign. As you know, the more you ignore these problems, the more money you’ll waste. If you want to improve your PPC campaign, you’ve come to the right place.
Contact us today to speak to a member of our team