Top Reasons Why Your eCommerce Website Isn’t Converting
If you’re running an online store, you know that converting website visitors into customers is essential to your success. So why are your conversion rates so low?
In this article, we’ll take a look at some of the most common reasons your eCommerce website fail to convert traffic into sales. We’ll also offer some tips on how to fix these problems and improve your conversion rate.
Your eCommerce Website is Too Hard to Navigate
One of the most common reasons eCommerce websites fail to convert is that they’re simply too hard to navigate. If your website is difficult to use, potential customers will quickly become frustrated and give up on trying to make a purchase.
To ensure that your website is easy to navigate, start by simplifying your menu. Organize your products into categories and subcategories, and include clear labels so visitors can easily find what they’re looking for. You should also provide a search bar so visitors can search for specific items on your website.
In addition, make sure that your website’s design is clean and uncluttered. Use plenty of white space so visitors’ eyes don’t get overwhelmed, and choose a font that is easy to read.
Your Website Takes Too Long to Load
Another common reason eCommerce website s fail to convert is that they take too long to load. In today’s fast-paced world, people expect websites to load almost instantly. If your website takes more than a few seconds to load, potential customers are likely to get impatient and click away.
To improve your website’s loading speed, start by compressing your images. This will reduce the amount of time it takes for your pages to load. You should also consider using a content delivery network (CDN). A CDN stores copies of your website’s files on servers around the world, which helps visitors from different locations access your site faster.
eCommerce websites
You Don’t Offer Free Shipping
If you’re selling physical products, one of the best ways to increase your conversion rate is to offer free shipping. A recent study found that nearly half of online shoppers abandon their carts because of high shipping costs. By offering free shipping, you can encourage more people to complete their purchases.
Of course, offering free shipping isn’t always possible, especially if you’re selling low-cost items. In this case, you can try offering a free shipping threshold. For example, you could offer free shipping on all orders over $50. This way, customers still save money on shipping even if they don’t meet the minimum order amount required for free shipping.
You Don’t Have a Mobile-Friendly eCommerce Website
In today’s world, it’s essential to have a mobile-friendly website. More and more people are using their smartphones and tablets to browse the internet, so if your website isn’t optimized for these devices, you’re likely losing out on a lot of potential sales.
To make sure your website is mobile-friendly, start by checking how it looks on different devices. Does the layout look good on both small and large screens? Are the buttons easy to click on a touchscreen? If not, you’ll need to make some changes to your design.
Contact Us Today for Web Design Services
If you’re not sure how to fix the problems with your eCommerce website, our team of experts can help. We specialize in web design and development, and we can create a custom website that’s optimized for conversion. Contact us today to learn more about our services.
