How to Create Successful Content Pillars
When it comes to content marketing, one of the most important things you can do is create successful content pillars. These are the pieces of content that will form the foundation of your online marketing strategy.
If you want to create successful content pillars, there are a few things you need to keep in mind. In this article, we will discuss what makes a good content pillars and how to create them yourself.
Focus on a Narrow Topic
When creating a content pillars, it is important to focus on a narrow topic. This will help you to create a piece of content that is well-rounded and provides valuable information to your audience.
Additionally, focusing on a narrow topic will make it easier for you to promote your content pillars.
Perform Laser-Focused Keyword Research for your Content Pillars
When performing keyword research for your content pillars, it is important to focus on laser-focused keywords. These are keywords that have high commercial intent and are closely related to your niche.
If you can find laser-focused keywords that have low competition, you will be able to rank your content pillar at the top of the search engines.
Provide Value With Your Content Pillars
The most important thing you can do when creating a content pillars is to provide value to your audience. This means creating a piece of content that is well-researched, informative, and engaging.
Your audience will appreciate the value you provide and will be more likely to return for future updates.
Content Pillars
Strive to Create a Resourceful Hub of Content
When creating a content pillars, it is important to strive to create a resourceful hub of content. This means including a variety of different types of content within your pillar, such as articles, info-graphics, videos, and podcasts.
By doing this, you will make it easy for your audience to consume the information you are providing.
Create an Internal Linking Structure
When creating a content pillars, it is important to create an internal linking structure. This will help you to keep your website organized and make it easy for your audience to find the information they are looking for.
An internal linking structure also helps to improve your website’s SEO ranking.
Make It Easy to Share on Social Media
When creating a content pillars, it is important to make it easy for your audience to share on social media. This means including social media buttons within your article and making sure that your content is formatted correctly for sharing.
By doing this, you will help increase the reach of your content pillar and attract more visitors to your website.
Strive to Enhance User Experience
When creating a content pillars, it is important to strive to enhance the user experience. This means making sure that your website is easy to navigate and that your content is easy to read.
Additionally, you should consider using multimedia elements to enhance the user experience.
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Content pillars can accelerate the growth of your SEO campaign. If you’re ready to implement content pillars on your website, contact us today to speak to a member of our SEO team.
