Google E-A-T: A Definitive Guide

What is Google E-A-T? This is a question that many business owners are asking themselves lately. E-A-T stands for Expertise, Authority, and Trustworthiness, and it is one of the most important factors that Google considers when ranking websites.

In this article, we will discuss what Google E-A-T is, why it matters, and how you can improve your website’s E-A-T score.

What is Google E-A-T?

Google E-A-T is an acronym for Expertise, Authority, and Trustworthiness. These are important metrics that Google uses to determine the quality of a website. In short, Google wants to ensure that it is promoting websites with content written by experts in their field who can be trusted to provide reliable information.

Google pays close attention to how authoritative your website’s content is — meaning how well-researched and accurate it is — as well as its trustworthiness, or how trustworthy readers find it after reading the content.

The E-A-T score of a website can affect its ranking on search engine results pages (SERPs), so improving your website’s E-A-T score is essential for improving your website’s visibility.

Why is E-A-T important?

Google wants to ensure that its users are getting high quality, reliable information from trustworthy websites so it takes the time to evaluate each website’s E-A-T score. Websites with a higher E-A-T score have a better chance at ranking higher on SERPs and thus reaching more potential customers.

Additionally, having a good E-A-T score can help build trust in readers and may even lead to greater customer loyalty for businesses that prioritize providing accurate, quality content.

Google E-A-T

How Can I Improve My Website’s E-A-T Score?

There are several steps you can take to improve your website’s Google E-A-T score. First, make sure that all of the content on your website is accurate and up-to-date. This means fact-checking any information you provide and ensuring that it has not been plagiarized from another source.

Second, add bios or author profiles for the writers on your website. These should include relevant information about each writer, such as their education, past writing experience, and professional affiliations. This helps to establish credibility with readers and signals to Google that your content is created by experts in their field.

Third, ensure that there are plenty of links back to reputable sources in your articles. This shows Google that your content is based on research and can be trusted. Finally, make sure that the website itself is secure and free from any malware or other security issues.

Hire an SEO Professional to Do the Work for You

If you don’t have the time or resources to make the necessary changes to improve your website’s E-A-T score, consider hiring an SEO specialist. An SEO professional can assess your website and make recommendations for improving your Google E-A-T score and overall search engine optimization.

By following these tips and engaging in ongoing SEO analysis and optimization, you can ensure that your website is well-positioned on SERPs and has a good Google E-A-T score. Doing so will help your business reach more potential customers while also helping to establish trust in readers.

If you need help, contact us today and let us help you improve your website’s E-A-T score.