How to Use Website Popups Correctly

There is a lot of debate surrounding website popups. Some people believe that they are an invaluable tool for capturing leads and increasing conversions, while others think that they are annoying and intrusive.

So, which is it? Are website pop ups effective or not? The answer to that question depends on how you use them. In this blog post, we will discuss the dos and don’ts of using website popups so that you can start seeing better results from your campaigns.

Avoid Website Entry Popups

One of the most common mistakes that businesses make is using an entry popup on their website. Entry popups are those that appear as soon as you land on a website. They block the entire screen and require you to take action before you can even see the content of the site.

This is generally considered to be bad user experience, and it can result in a high bounce rate (the percentage of people who leave your site after only viewing one page).

If your goal is to increase conversions, then you want people to stay on your site and explore what you have to offer. Forcing them to interact with a popup right off the bat is not likely to lead to conversions. It’s much better to use an exit popup (which we will discuss in more detail later).

Website Popups

Only Use Popups When They Make Sense

Another common mistake is using popups indiscriminately. Just because you can use a popup doesn’t mean that you should. You need to make sure that the popup makes sense in the context of what your users are trying to do.

For example, if someone is in the middle of reading an article, it probably doesn’t make sense to show them a popup asking them to sign up for your newsletter. However, if they are about to leave your site without taking any action, then a popup might be just what you need to get their attention.

The key here is to think about what action you want your users to take, and then use a popup to help them do that. If you are trying to get people to sign up for your newsletter, then make sure that the popup includes a clear call-to-action (CTA) that leads them to a sign-up form.

If you are trying to increase downloads of your white paper, then make sure that the popup includes a CTA that goes to the download page. Don’t just use popups for the sake of using them – make sure they serve a specific purpose.

Don’t Use Popups That Are Too Intrusive

Even if you are using pop ups correctly, they can still be intrusive and annoying if they are not designed properly. The key here is to strike a balance between being noticeable and being obtrusive.

You want your popup to be noticeable enough that people will see it, but you don’t want it to be so in-your-face that people will immediately close it without reading it. A good rule of thumb is to make the popup appear after someone has been on your site for a few seconds and to design it in a way that doesn’t block the entire screen.

Contact Us Today to Start Implementing Website Popups

Whether you’re just getting started with your first website or you’re looking to redesign an existing site, we can help with website popups. Our team of experts will work with you to create a website that meets your needs and helps you achieve your goals. Contact us today to get started.