What is the Ideal Conversion Rate for My Website?

Conversion rates are one of the most important factors in determining whether or not your website is successful. If you have a low conversion rate, it means that people are not finding what they want on your site and leaving without converting.

This can cause problems for your business because it means that you will be losing potential customers who wanted to buy from you but left instead.

However, if your conversion rates are high, then you know that visitors are finding what they need quickly and purchasing products with ease. A prevailing question is what is the best conversion rate for a website.

As you will find out below, the answer depends on the style of your business and the products and services you sell.

What is a Conversion Rate?

A conversion rate is the percentage of visitors who make a purchase on your website.

They are important because they will tell you how many people buy from you compared to all of those that visit your site.

For example, if 100 visitors see your page and only 20 actually buy something then that conversion rate would be valued at 5%.

However, it’s not always about making sales; some businesses want users to take certain actions like signing up for an email list or requesting more information instead of buying right away so their rates may be lower than usual at first.

For eCommerce sites, the most common way to measure conversions is through revenue generated per visitor since this can give retailers accurate data without results based on total traffic.

conversion rate optimization


What is the Best Conversion Rate for B2B Companies?

The best conversion rate for B2B companies depends on the business model.

For example, a sales team may need to make four or five attempts before closing a sale while another might only have to do it once.

This is why there is no average number that will work across all of these businesses; some need more than others and sometimes they can depend on very specific factors like one individual’s experience in the office.

Still, most B2B companies strive to achieve a 5% conversion rate in this arena.

What is the Best Conversion Rate for B2C Companies?

Boutique businesses are known for having higher conversion rates than their B2B counterparts.

For example, a fashion business that has clothes in several different sizes will have to meet with customers before they can make the sale so this means more opportunities to convince them why it’s worth buying from you.

Therefore, the ideal conversion rate for B2C companies is anywhere from 5% to 8%.

How to Know if Your Website isn’t Converting?

If you find that your conversion rate is below average, then there are some signs to look out for.

For example, if a large number of visitors end up leaving without buying anything from you or even providing their email addresses then it’s safe to say that they were not interested in what you had on offer.

In addition, the pages on your website might be bland and boring which will cause people to skip through them quickly before making a decision about whether or not they want to buy something from you right away.

Need Help Improving Your Website’s Conversion Rate?

Your conversion rate is indicative of your website’s success. If your website isn’t thriving, allow us to help. Contact us today to speak to a member of our team.

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