What is Schema Markup?
What is schema markup? Schema markup is a code that you add to your website in order to help search engines understand the content on your pages. It provides information about the data on your pages, such as the title, author, and keywords.
This can help improve your website’s ranking in search engine results pages (SERPs). In this article, we will discuss what schema markup is and how you can use it to improve your website’s SEO.
What is Schema Markup?
Schema markup is simply the language of search engines like Google and Bing. It helps them understand the content on your pages by providing additional information about each element that makes up a page.
This information can include the title, author, keywords, and other data.
Schema markup is also known as structured data or microdata. It was created by Google in 2010 as a way to provide additional information about websites to help improve their search engine rankings.
How Does Schema Markup Help SEO?
One of the ways that schema markup helps with SEO is by providing an additional signal to search engines about the content on your pages. This can help them better understand your pages and rank them higher in SERPs for relevant queries.
Another way that schema markup can help with SEO is by increasing click-through rates (CTRs) from search results pages. When searchers see rich snippets in the search results containing extra information about your business, they are more likely to click through.
This can result in a higher CTR for your website and ultimately help improve its ranking in SERPs.
What Are the Benefits of Schema Markup?
The main benefit of using schema markup is improved search engine rankings, which can lead to increased traffic from organic search queries. Another benefit is better understanding by humans (and not just robots) how your site’s content relates back to what they were searching on Google or Bing.
How Do I Add Schema Markup To My Site?
There are several ways that you can add schema markup to your site: You could write it manually by adding code directly into the HTML of each page where applicable; use a plugin to add the markup for you, or use a service that will handle it for you.
The first step is to identify the elements on your pages that you want to mark up with schema. This could include things like the title, author, keywords, and other data.
You can then add schema code to each page in your website’s HTML that corresponds with these elements.
Can I Just Hire an SEO Professional to Do the Work?
Yes, you can hire an SEO professional to add schema markup to your site for you. This is a good option if you don’t want to deal with the coding yourself or if you don’t have the time to do it.
There are several services that will handle adding schema markup for you, and many SEO professionals include this as part of their services.
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Schema markup is an essential part of any successful website. To learn more about how we can help, contact us today to speak to a member of our team.