Website Navigation 3 Best Practices
When it comes to website navigation, there are a few key things to keep in mind. First and foremost, your navigation should be simple and easy to use. If visitors have trouble finding what they’re looking for on your website, they will quickly leave and never come back.
In this article, we will discuss some of the best practices for website navigation, and provide tips on how to make your site easier to navigate.
1. Make Your Website Navigation Labels Descriptive
Your navigation labels should be clear and descriptive. Avoid using generic labels such as “Home,” “Products,” or “Services.” Instead, use specific labels that describe the content of each page. For example, if you have a page about your company’s history, you could label it “About Us” or “Our Story.” If you have a page with product information, you could label it “Product Catalog” or “Shop Now.”
By making your navigation labels descriptive, visitors will have a better understanding of what they will find on each page. This will make it easier for them to find what they’re looking for, and reduce the likelihood of them leaving your site.
In addition to making your navigation labels descriptive, you should also make sure they are consistent throughout your site. If the label for your home page is “Home,” then all of the other labels should be consistent with that. This will make it easier for visitors to navigate your site, and reduce confusion.
Finally, you should keep your navigation labels short. Long navigation labels can be difficult to read, and may cause visitors to click on the wrong link. Keep your labels short and to the point, so that visitors can easily find what they’re looking for.
2. Avoid Dropdown Menus
While dropdown menus may seem like a good way to save space on your website, they can actually be quite confusing for visitors. When a visitor hovers over a menu item, they should be able to see all of the sub-items that are available.
However, with a dropdown menu, only the top-level items are visible. This can make it difficult for visitors to find what they’re looking for, and may cause them to leave your site.
If you do use dropdown menus on your website, make sure they are easy to use. The sub-items should be clearly visible when the menu is expanded, and it should be easy for visitors to navigate back to the top-level items.
3. Add a Call-to-Action in Your Website’s Navigation Header
Your website’s header is one of the most important places to add a call-to-action (CTA). A CTA is a button or link that encourages visitors to take a specific action, such as subscribing to your newsletter or making a purchase.
By adding a CTA in your header, you will make it more visible and easy for visitors to take the desired action. This will help you increase conversions on your website, and improve your overall results.
Need Help Restructuring Your Website Navigation
If you’re not sure how to structure your website navigation, or if you need help making your site easier to navigate, contact our experts.
We specialize in helping businesses improve their website design and functionality, and we can help you create a navigation system that is easy for visitors to use.