Top Link Building Tips in 2022
The digital landscape changes so fast that it is hard to keep up. One minute you’re trying to figure out how to rank on Google, and the next minute everyone is talking about social media marketing. One thing that never changes, in how important link building is for an SEO strategy.
It’s not just Google that has changed in recent years. People have also gotten smarter and more skeptical of what they see online. This makes getting links even harder than it already was.
In this article, we’ll look at the top link building tips for 2022 so your content can get found no matter where people go looking for information online.
Create Personalized Outreach Emails
One of the most effective ways to get links is through personalized outreach emails. These are emails where you reach out to a potential link partner and ask them if they would be interested in linking to your content.
Personalized outreach emails stand out from the crowd, and they show that you took the time to research the person you’re emailing. This increases the chances that they will actually read your email and consider your request.
In order to create personalized outreach emails, you need to find contact information for people who might be interested in linking to your content. You can do this by using a tool like BuzzSumo or Ahrefs.
These tools allow you to see who has shared similar content on their website. You can then use this information to get in touch with the right people.
Write Quality Content
If you want to build links, it’s critical that your content is amazing.
In order for someone else to link back to your page or website, they need a reason why their audience should care about what you have written.
If all of your writing sounds like gibberish and no one wants anything to do with it, don’t expect anyone else on the internet to follow suit when it comes time for them to share something online too.
Use Ahrefs to Search for Broken Links During Outreach
When you’re reaching out to potential link partners, it’s a good idea to offer them something in return for their time.
One of the best things you can offer is information about broken links on their website. You can use a tool like Ahrefs to find these links and then reach out to the person who owns the website and let them know about the problem.
Many people don’t have the time or resources to check for broken links on their own website, so this can be a valuable offering that sets you apart from other outreach emails.
Create Original Research Content
It’s become increasingly difficult to rank on Google, and you need a good mix of social signals as well.
However, if your content is based on original research data, it will naturally attract links from people who want to use the information you have shared for themselves.
You can create original research content by doing things like collecting all of the relevant statistics yourself or coming up with new ideas that no one else has thought about before now. Just remember not to copy other work so you don’t run into problems down the road.
Ready to Start Link Building?
Link-building is one of the most effective ways to gain more online exposure for your website. If you’re ready to get started with link-building, contact us today to speak to a member of our team.