How to Filter Out Bad Publishers During a Link-Building Campaign

Link-building campaign is an essential part of any SEO strategy, but it can be difficult to know which publishers are legitimate and trustworthy. Unfortunately, there are many bad actors out there who will take advantage of unsuspecting businesses by providing low-quality links or even engaging in unethical practices like link stuffing.

In this article, we’ll explain how to filter out bad publishers during a link-building campaign so you can ensure that you’re only getting quality links from reputable sources.

We’ll break down the various factors to look for and give examples of good and bad publisher websites so you can make an informed decision when selecting your partners.

Check the Publisher’s Domain Authority

Domain authority (DA) is a score developed by Moz that measures how well a website ranks in search engine results. The higher the domain authority, the more likely it is to rank well and the better off you’ll be getting links from that source.

Before linking with any publisher, you should check their exact DA score to make sure it’s high enough to provide value for your SEO efforts. As a general rule of thumb, stick with websites with a DA score of at least 30 or higher.

Look for Relevant Content in your link-building campaign

When assessing publishers for link-building campaign opportunities, it’s important to look at the content they create and ensure it aligns with your industry. If their content isn’t related in some way to what you do, it won’t be as effective in boosting your SEO.

For instance, a financial website wouldn’t want to link with a publisher that primarily focuses on gaming topics unless there’s some type of crossover content available. Make sure you read through their previous articles and assess how well they fit into your niche before deciding to partner up.

Link-Building Campaign

Link-Building Campaign

Verify Their Backlink Profile

Once you’ve identified a few potential publishers, the next step is to check out their backlink profile. Use an SEO tool like Ahrefs to look at the links that are pointing back to their website from other websites. This will give you an idea of who they’re associated with and whether or not those sources are reputable.

You should also take a look at the anchor text that’s being used. Make sure it isn’t overly keyword-stuffed or spammy, as these types of links can potentially get you in trouble with Google.

Prioritize Quality Over Quantity

When it comes to link-building, quality should always be prioritized over quantity. You want to make sure that any links you get are from websites with high domain authority and relevant content.

It’s better to have a handful of strong links than dozens of weak ones that won’t do much for your SEO efforts.

Contact Us Today to Improve Your Link-building Campaign

As you can see, there are a number of factors to consider when selecting publishers for link-building campaigns. It takes time and careful research to make sure you’re getting quality links from reputable sources, but it’s well worth the effort in the long run.

If you need help improving your link-building campaign, contact us today and our team of experienced SEO professionals will be happy to assist you! We have the expertise necessary to ensure your website is gaining links from only the most trustworthy publishers possible.

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