What Features Google Looks for in a Website?

It’s no longer enough to use the “build it, and they will come” technique to your company’s website. Recognize that Google and other major search engines search through trillions of websites. Google, for example, ranks and orders every website on a search engine results page using the search engine results page (SERP). So, what features Google looks for in a website?

SERPs are a series of numbered indexes that look something like this:

search engine results page

And there’s more:



Are you looking to improve your website’s Google ranking? If this is the case, you must first grasp what Google expects from a standard website.

This article will teach and guide you on the most important aspects that influence an essential website’s success on the internet.


Google, understandably, does not want to rank slow websites. This is due to the fact that users do not want to interact with a slow website. The average person spends fewer than 15 seconds on your site.

When your website is taking a long time to load, you’re simply hurting your chances of converting a potential consumer. Keep in mind that the internet contains billions of websites. When there are other better websites to visit, no one will wait for your website to load.

In an ideal world, a website should load in less than two seconds. Your conversion rate will be higher if your website is speedier.


What are the possibilities that someone visiting your website will find the information they’re looking for? To maximize a favorable user experience, the entire website must be helpful.

Make sure to give visitors of your website what they want, and you’ll not only rank higher in Google’s SERPs, but you’ll also convert more consumers. Provide valuable content that appeals to your audience if your website visitors have come to learn more about a product or service, for example.

If your potential clients are undecided about buying from you or one of your competitors, don’t waste their time telling them how better your company is than others. However, be detailed when describing the qualities and benefits of your products.

User Satisfaction

Each website’s user experience is measured by Google. It’s impossible to know which particular barometer Google uses to assess user experience, but it’s widely assumed that dwell time and bounce rate are important factors.

The amount of time a visitor spends on your website is referred to as dwell time. Bounce rate is referred to as a metric that measures how quickly a visitor departs your website without engaging with it. Simply defined, a high dwell time on a website indicates that your audience sees value in it.

A high bounce rate implies that your visitors are dissatisfied with your website. The user experience is a challenging aspect of website building. To get a website that maximizes a pleasant customer experience, it’s ideal that you work with an Atlanta website developer.


Finally, Google only cares about ranking the most well-known or popular websites on the internet. The New York Times, Wikipedia, and Facebook are all famous brands in their respective fields.

People may depend on these websites for reliable information. Obtaining citations, or simply mentions of a business on the web, is typical for local companies to achieve prominence.

Link-building is a method used by larger businesses to improve their popularity. This is the method of obtaining links from other well-known websites. When a well-trusted website, such as Wikipedia links back to yours, it indicates that your site is well-trusted.

As a result, Google’s website ranking will skyrocket.

Looking for other Features Google Looks For in a website?

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