4 of the Most Common SEO Mistakes You’re Probably Making
In today’s digital world, it is difficult to stay ahead of the curve when it comes to SEO Mistakes. With so many changes happening on a regular basis, you can get left behind in no time at all if you don’t have a strategy in place.
In this post, we will take a look at four of the most common mistakes that people make when they are trying to do online marketing and SEO for their business or website.
1. Your Website is Too Slow – one of the worst SEO Mistake
You need to ensure that your website loads quickly. If a page takes too long to load, people will leave and go somewhere else where they can find what they are looking for faster. It is also the case with search engines.
If you have a slow-loading site, then Google might put you lower in their rankings because of it. This wastes time on both sides of the equation, which is never going to be beneficial from an SEO perspective.
The first thing that you should do here is to invest in some good hosting services so that there isn’t any downtime or lag when someone visits your website (we recommend checking out SiteGround Hosting).
2. Having a Lack of Location-Specific Pages
Location-specific pages are very beneficial from an SEO perspective because they will help you rank for local searches. For example, if someone is looking to go on a trip to Florida and your website only has one page about the state of Florida as a whole, then there isn’t going to be any benefit here.
Instead, you should make sure that you have plenty of location-specific content throughout your site so that Google knows exactly what kind of content people need when they search using keywords related to where they live.
In addition, it would also be wise to ensure that your business name is included in these kinds of posts whenever possible (e.g., “The XYZ Company – Our Miami Office”).
3. There are Duplicate Content Issues – a very common SEO Mistake
If you have duplicate content issues, then Google might see that as spammy and take action against your website.
In order to avoid this from happening, ensure that all of the web pages on your site are unique in nature. You can use a tool like Copyscape or PlagSpotter to make sure there isn’t any plagiarism going on at any point here either.
That being said – don’t be afraid to reference other websites every once in a while, if it is relevant for what you are trying to say (e.g., “As per ABC Company”).
4. Not Optimizing Your Website for Mobile Devices – easily overlooked SEO Mistake
If your website isn’t optimized for mobile devices, then Google will be less likely to rank you higher in their search results.
This is because people prefer to use their phones when they are searching online these days – so it only makes sense that websites need to adapt accordingly.
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Do you want to learn more about how we can help improve your website’s SEO? If so, contact us today to speak to a member of our team.